Local First is a not-for-profit organization comprising 200 locally owned, independent businesses and organizations in La Plata County. We support locally owned, independent businesses through marketing programs, events, and promotion—driving customers to “Think Local First”! The mission of Local First is to provide locally owned, independent businesses and organizations with opportunities to thrive as we work together to build an economy that values people, the planet, and prosperity for everyone. Local First exists because independent businesses and passionate individuals thrive in La Plata County. Independent businesses keep our economy strong and local, in part by adding to our community’s unique history and geography. Local First supports independent ideas and fresh thinking to create a sustainable, vibrant, and unique community.